Turning housing concern
into housing action.
This is the working home for the campaign. Everyone helping pass the housing bond — Housing California staff and coalition partners alike — comes here to pull materials, follow creator content, reserve seats at community events, and log pledges as they come in. One place, three workstreams, one deadline.
The three workstreams
Current phase
Materials library.
Most voters hear about the bond from someone they already trust — a faith leader, a neighborhood group, a local advocate — not from Housing California directly. These materials give every messenger the same accurate, plain-language starting point. Mark each piece ready as it’s finished so the coalition can see what’s available to use.
Deliverables
Creator content.
Two California-based creators each produce one original video a month, August through October. July is reserved for getting the public education materials right, so creator content launches once that foundation is set and runs through the fall.
Production schedule
A Seat at the Table.
Three gatherings at partner churches, each held right after Sunday service. Families share a meal, talk through what housing affordability means where they live, hear a straight explanation of the bond, and leave with a concrete way to act — register to vote and commit to November. Log reservations as families sign up.
The event series
The four parts of each gathering
Shared meal & conversation
Facilitated table talks connect housing, homelessness, and community stability to attendees’ own families and neighborhoods.
Children’s activity
Kids build a paper neighborhood — homes, schools, parks, churches — and present it to the congregation. A visual reminder that strong communities need stable homes.
Understanding the bond
A straightforward explanation of what the bond funds, who it serves, and why it matters.
The ask
Attendees register to vote and commit to the November election.
Coalition & coordination.
Nothing here is meant to live only inside this engagement. Materials, messaging, and events are built to travel into partners’ own organizing. Two steady habits keep the whole campaign moving together.
Sync with Housing California
One 45-minute working session each week, plus ongoing email, keeps every workstream moving in step with the broader campaign.
Align the coalition
Work directly with PICO, ACE, MVP, and other partners so everything built here feeds their organizing instead of sitting on a shelf.
Partner organizations
Faith-based organizing network
Carries the bond message into congregations and community meetings statewide, with materials tuned for faith audiences.
Community advocacy partner
Extends reach through neighborhood advocates and local leaders already trusted in their communities.
Mobilization & voter partner
Connects the education effort to turnout — registration, pledge cards, and getting committed voters to the November ballot.
Four phases to the ballot.
Four phases, one destination. July is for getting the public education materials right; creator videos launch in August, and the campaign builds through the fall to the November 4 ballot. Follow it phase by phase — the marker below shows where things stand today.
Discovery Day agenda.
The full working-session agenda for Discovery Day, embedded below. It renders exactly as the standalone document, with its own print button.